Viri Apsis Franchise : Virtual Reality Entertainment Venue Model
Franchised business is popular form of entrepreneurship in Australia. There are many forms of franchise opportunities. Providing a flexible business system for business owner is important in the franchise system.
Viri Apsis has a highly flexible business format franchise. There are several tiers to franchise for potential franchisees as franchise opportunities.
We are also willing to consider other business models as part of innovating our franchise systems.
Viri Apsis will develop an initial business case with your investment to determine start up costs, due diligence, joint KPIs and jointly agree if the franchise model will work for both parties.
Prospective Franchisees Opportunity
- The Virtual Reality Entertainment industry is growing and probably the most lucrative industry next to AI at the moment. This innovation is yet to enter main stream like AI, however Meta, Apple and Microsoft have entered this industry with huge investments.
- The retail and entertainment industry is the first to embrace it. However corporates and schools have started entering this space now. With Viri Apsis you are in an ideal position as a franchisee to leverage our retail and entertainment experience to make it bigger.
- If you and your team, have investment around 150K -200K available, good experience in managing retail entertainment venues as small business owners and strong connections to your local community then this is an ideal business for you.
- You have the option to be an independent small business owner, franchise investment to be part of a franchise system.
- Depending on your ambitions and interest, you can franchise Viri or Apsis or Viri Apsis or all three brands with their specific particular franchise system.
Company Background
- Viri VR and Apsis VR are the premier leading virtual reality entertainment brands. After our merger in Feb 2024, we have grown from strength to strength even with the current economic challenges in 2024. The unique value proposition we provide with product innovation along with strong established digital presence lowers your risk as a franchise operator.
- Most importantly we have multiple models that extend all the way where you are not a franchise, to being a franchise and becoming a share holder with the CHOICE left to you not set by us. We only jointly agree the KPIs to make our relationship viable for the long term.
- All brands are owned 100% by 1 person so there is no complex arrangements.
- Viri VR began operations in 2019 as a pioneer in this industry offering VR arcade games and growing as a very successful business. They offered novel experiences like “The Richies Plank” and several other innovative VR games. After providing 100,000 odd experiences in Feb 2024 the brand merged with Apsis VR. It ranks no 1 on several keywords.
- Apsis VR started operations in 2021 November soon after COVID. It is a leading VR escape room venue that hosts VR arcade games with over 700 google reviews at 4.9. It is by far one of the leading VR entertainment venue in Melbourne CBD. It has competed with several strong competitors and has a very strong digital presence ranking no 1 on several key words.
- Both Viri VR and Apsis VR are ideally suited for someone who has a strong experience in selling retail entertainment solutions to the retail market.
- Please do not apply for a franchise just because you love VR and technology. We will not be franchising this model unless the franchisee has owned and run a retail business with a strong track record of customer satisfaction.
- Viri Apsis has been formed after the purchase of Viri VR and Apsis VR to also service corporates and schools.
- This franchise is ideally suited for someone in consulting, events management or someone with retail experiences in servicing corporate customers.
What is a Franchise in the Viri Apsis Model?
- We have three franchise businesses for potential franchisees. Potential franchisees can franchise
- Viri VR which is a business that will not a have a physical venue but will go to a school, office or entertainment venue and conduct VR events with vr escape rooms, vr arcade games and other vr experiences on the day by visiting the customers at their venue.
- Apsis VR will be a business where you would establish a physical entertainment venue where customers from schools, offices and retail customers will visit this venue for vr entertainment.
- Viri Apsis is a business focusing on providing consultancy services and corporate entertainment services for education and corporate sector. This business will not service any retail customers.
- The above models have been created for multiple reasons and will be discussed in detail once franchise disclosure document and non disclosure documents have been signed.
- Apsis VR franchising involves the franchisor providing a system for operating the business, including site selection, operating manuals, training, and quality control.
- Franchising is about the relationship between the franchisor and franchisee, as well as the brand value and customer expectations.
- We have a franchise model that will enable you to do everything or some parts of it depending on your interest, skill and investment outlook. We have been pioneers in this industry with multiple brands with specific focus that is ideally suited for franchise operators.
- We have multiple franchise operating models to suite you and us. We are very protective of our brand and culture. A franchise operator can become a share holder of any of the brands we have over a period of time based on agreed joint KPIs.
Ideal Team for Viri Apsis Model
- Have setup and operated their own businesses with other small business owners to champion Viri or Apsis brands for retail entertainment.
- For Viri Apsis, ideally suited teams would be from a background of IT consulting, corporate event management or having extensive contacts & networks in the education sector.
- Ability to recruit and lead a retail entertainment team with technical and customer service skills
- Strong networks in the local community to establish partnerships to attract customers.
- Have the necessary investment capacity to last 2-3 years to be in business.
- Personality of not giving up and the tenacity to be creative when facing disappointments.
Key Differences Between Franchising and Independent Business Ownership
- When you run a franchise, you don’t have control over products or services offered and where to source them from, even if you can get them cheaper elsewhere.
- Franchisors typically control the products or services offered and where to source them from.
- When you buy a franchise, you’ll have limited control over the business.
- This is different from running your own business, where you have more control.
Obligations of the Parties
- Each party to a franchise has several interests to protect, including the franchisor’s trademark, the franchisee’s services, and the need for standardization.
- The franchisee must carefully negotiate the license and develop a marketing or business plan with the franchisor.
- The franchisee must also be protected by the franchisor from any trademark infringement by third parties.
Managing a Franchise
- Great franchisors provide systems, tools, and support to help franchisees meet the system’s brand standards and ensure customer satisfaction.
- Franchisees receive support from the franchisor, including site selection, operating manuals, training, and quality control.
- Franchisees are expected to independently manage the day-to-day operation of their businesses to enhance the reputation of the company in their market area.
Common Issues in Franchise Agreements
- Franchise agreements typically last from five to thirty years, with premature cancellations or terminations bearing serious consequences for franchisees.
- Franchise fees are on average 6.7%, with an additional average marketing fee of 2%.
- The franchise agreement will outline the terms of your relationship with the franchisor, including franchise fees and contract duration.
Conclusion
- Franchising is a business concept that involves a marketing strategy for expansion, where a franchisor licenses its know-how, procedures, and intellectual property to a franchisee.
- The franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a franchise agreement.
- Franchising is not an equal partnership, as the franchisor typically has substantial legal and/or economic advantages over the franchisee.
- Thirty-six countries have laws that explicitly regulate franchising, with the majority of all other countries having laws that have a direct or indirect effect on franchising.